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The functions can be modulated based on the budget available to the company, but most of those included in the more expensive Marketo packages are already present in the basic Hubspot package. For further information you can read the article on the best platforms here . Functions and opportunities In the strategic decision about a solution or software to be adopted in the company, it is the functions that determine its real value. By saving on customization possibilities, for example, you run the risk of having a marketing program that is limited to sending generic DEM campaigns with rather negative consequences on the experiences offered to users.
In inbound it is essential to communicate with prospects and customers to build relationships of trust, but it is wedding photo editing service difficult to do so if you show everyone the same content and send messages without distinction to recipients with different interests, online behavior and situation in the buyer's journey . One of the advantages of the Hubspot platform and the reason why so many companies have invested in this software is that it is a complete and integrated, all-in-one solution.
Since almost all marketing automation programs only manage individual parts of the strategy, it's easy to see how using a single platform simplifies daily tasks. It will not be necessary to train employees on the operations to perform in each program, but a single training will be enough to learn how to use HubSpot. If other business solutions such as Salesforce, Sugar, MS Dynamics or Zoho are already in use in the company, Hubspot offers the possibility of integrating them into the internal CRM thanks to the constant development of new plugins.
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