That is the power of evergreen content

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Hence, according to Tech Jury, sites that produce blogs have 434% more indexed pages than sites that don’t. That means these sites generate more traffic, potentially generating more leads and revenue as well. Companies that have blogs also get 97% more backlinks than other company websites, meaning they also get promoted through other people’s content because they took the time and energy to provide value and answer their target user’s questions Why you should prioritize evergreen content SEO-Hacker.com went live for the first time in April 2010—which means it’s been almost 12 years and I’m proud to say that we’re still going strong.

Every year, our website traffic grows because most of our old articles are consistently generating us traffic as we produce more fresh content. The secret behind this is age-old SEO advice: evergreen content. And even though publishing evergreen content is CY Lists such a classic SEO and marketing strategy, I assure you that it works up to this day. Don’t believe me? Check out the top 10 pages from January 10, 2021 to January 10, 2022 according to Google Analytics: Google Analytics for Blog Writing Most of the articles listed there were published a few years back and yet they are the ones that garner the most traffic even up to this date.  






It’s a strategy I’ve used for my own websites and I’ve used it to make our clients’ website successful as well. What is evergreen content Evergreen content is a piece of content about a topic that is still relevant even after a long time regardless of year, season, or trends. Compared to news articles and writing about trending topics, evergreen content will consistently bring your website traffic over time because there are people always searching about it. Evergreen content is such a crucial SEO strategy because it keeps your audience engaged and gives your website continuity. It should definitely be the backbone of your SEO strategy as the gains are far greater than the costs. What evergreen content brings to the table Long-term gains Think of evergreen content like an investment.