|
It is enough to place a clear and explicit call to action. You must also ensure that this call to action is visible, therefore you must try to use colors for the buttons or the form background that stand out from the other elements that the landing page has and that, if possible, be one of the first things that appear. See, I mean it's not necessary to scroll. Other design elements you can use are what are known as visual cues. Which are, for example, photographs of people looking towards where the form or the call to action button is, you can also use arrows as visual cues. #5. Not measuring in marketing is walking blindly One thing is certain if you are not tracking the performance of campaigns and landing pages, you do not know what is working, therefore, you are not empowering yourself to be more effective as a marketer.
Always track conversion rates (that is, the percentage of visitors who reached the Austria WhatsApp Number form and how many of them complete it), use all this data to analyze how you improve your strategy, content and design of your landing page. Once the landing page is finished, install the Facebook ads, Google Adwords tracking pixels and the Google analytics script , then perform are being recorded in these tools. Otherwise you will not have data to make decisions and improve the direction of the campaigns. The destination pages or landing pages are a key element for an AdWords campaign, they are the ideal complement to the ads.

If you see how every day you spend and spend your budget but the results are not what you expected, the time has come for you to pay special attention to how your landing pages work. In December, Alan Valdez's Clickomi blog published an article in which 14 Google AdWords specialists participated. In the episode notes, I leave you the link so you can review it. There we talk about the future and the changes we will see in digital advertising in the coming months. In this episode of the podcast I share and go a little deeper into the opinion I sent to Alan Valdez, I tell you 6 things or changes that are going to happen in the coming years in terms of digital advertising and what we, the people who work in managed AdWords, can expect.
|
|