The book BEAUTIFUL ECOMMERCE. How to sell fashion & beauty on the Internet? information from its clients from the fashion and beauty industries about marketing automation implementations. For Edrone customers the average ROI was .. This means that every dollar invested guaranteed approximately . in revenue. After implementing such solutions customers spend on average more and are about times more likely to come back and make another purchase within a year. The average order value and repeat rate also increase. The same applies to email automation i.e. personalized messages.
Such messages achieve much better results compared to regular newsletters. Average impression rate is times higher and clickthrough rate CTR is times higher. According to Edrone there are several scenarios for such Australia WhatsApp Number Data automation: rescuing abandoned carts restoring browsed products and recommending products. It is also worth taking a closer look at activities such as upselling or crossselling. Upselling means increasing the average value of the shopping cart. And crossselling occurs when when buying shoes we receive an offer to buy shoe polishing paste or brush. As Jakub Roskosz managing director of the Mosquito brand says:
Upselling and crossselling are not trends for but absolute musthaves. A customer who is served comprehensively is more satisfied with the purchase. Ecommerce fashion & beauty sales trends. Eco solutions and sustainable development for ecommerce As I mentioned earlier in the ICAN Research study ecodelivery was ranked third in terms of ecommerce trends. Online buyers are willing to pay extra for ecological delivery of products and wait longer for the shipment if it is more ecofriendly i.e. all the products are in one package. The ecological awareness of Polish consumers is constantly growing. In the latest July Forbes report on sustainable development we read that ecommerce is becoming more and more ecological. Almost a billion packages end up in landfills every year. I really like the solution tested last year by Inpost in .
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