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A KPI like ROI that seems so clear, is quite difficult to determine in marketing since, according to Kotler , “ returns such as advertising and brand strengthening impact cannot be easily translated into monetary returns.” experiences , trends in the use of digital marketing indicators are moving towards customer-related KPIs such as retention and customer lifetime value (CLV), campaign and sales metrics. satisfaction.
Marketing metricsThe advantage of these metrics is that they not only inform Bolivia WhatsApp Number you about the current performance of your marketing efforts, but they also tell you what the future of your business will look like, based on the relationships you are creating today with your customers.“What people say about you will be the most important metric in the future” – Shiv Singh. “ Social Media Marketing for Dummies”, Shiv Singh.In short, KPIs allow you to take control of your digital marketing actions, identify areas for improvement and maximize your return on investment.
But they also allow you to design a sustainable business over time.Finally, you must keep in mind that each business and each digital marketing strategy uses specific KPIs. Performance marketing is not the same as social media marketing, for example.Do you want to know which are the best indicators for your objectives? At SEOnet we are marketing professionals, we define the most effective strategies for each client and deploy our professional knowledge to measure results and maximize your marketing investments.
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