This is not the German online shop reality

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Authors and influencers Before the articles are published in the company magazines, someone has to create them. But who is this someone? Do the authors appear in the company magazines? In addition to the authors, influencers also participate in the creation of content. But how often do people cooperate with them? No mention or first names Unknown instead of forced to use real names – in 35 percent of the company magazines examined, the authors are not mentioned by name. In 32 percent of magazines, however, they appear with their first name and in 16 percent of magazines, first and last names are mentioned.


Mentioning authors by name in company magazines - online marketing study In 35 percent Special Data of company magazines, the authors do not appear by name. 2/3 of magazines work with influencers Interviews, DIY topics, blogger ideas – influencers are often used in content marketing to use expert knowledge, reach and influence for your own company. The online shops we examined have also recognized the potential of influencers. We were able to find at least one article in around 62 percent of company magazines that worked with at least one influencer. In contrast, eight percent of the blogs examined involve internal personalities, such as department heads in news rooms or well-known employees. Cooperation with influencers - - Online marketing study 62 percent of company magazines cooperate with influencers.




Company magazine study: conclusion Successful online shop without a digital company magazine? As the results of our study show. Company magazines seem to have established themselves as an integral part of the marketing strategies of online shops. Of course, we cannot prove whether this relatively recent development - most company magazines were only founded in 2014 - also significantly promoted the success of the online shops examined. However, it is clear to see: The online shops in Germany with the highest sales offer their customers not only a shop, but also at least one digital company magazine. More content? An interesting finding for us: Most of the company magazines examined publish articles several times a week.