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On the other hand, SEO aims to optimize the site in question so that it gains visibility on search engines. But now things have changed. And today, UX design is one of the elements that contribute to good SEO. But what link can there be between these two notions? What is the importance of UX design in SEO ? Don't panic, Panda SEO, natural referencing agency , explains everything to you. UX design: definition and objectives UX design, or user experience in French, refers to the feelings a user feels when using a website. The objective is of course to promote positive perceptions, a source of satisfaction and loyalty.
The notion of user experience has grown in importance due to customer WhatsApp Number List volatility. Indeed, , their attention time is now very limited (we are now talking about 8 seconds of attention when a person arrives on a web page). To retain them on a website, it is therefore important to offer a truly satisfactory browsing experience . Fluidity, aesthetics, responsiveness, the goal is also to make them quickly understand the offer highlighted on the site in order to capture their attention. The impact of UX on natural referencing In the past, referencing a site was done simply by integrating relevant keywords into the content. Today, doing this is no longer enough.
To optimization by keywords, we must now add the improvement of the user experience . Indeed, for Google, the objective is to offer the best possible experience to its users. Thus, the best referenced sites are now those which combine quality content marketing and truly sophisticated UX design. In this regard, the search engine places an important place on the ergonomics of a site. In other words, sites that are easy to access and offer fast page loading times, as well as smooth mobile use, will benefit from better positioning.
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