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Always optimize for usability Besides dialing your ads back, optimizing for the user can be done in other simple ways. Two of the easiest ways to improve usability in content these days is to include either jump links or a table of contents at the top of posts. Jump links For the average recipe site, having a jump to recipe button is a simple user-first optimization that allows visitors to access the recipe card quickly to qualify their time. For example, do for this? Can this be made in less than 30 minutes? Unfortunately, some ad companies “take over” this jump button. So instead of sending the user to the recipe card, they send them to an ad.
This is both a slap in the DB to Data to users and a WCAG accessibility violation. You are communicating to both visual users and the visually impaired using a screen reader that the user is going to the recipe card by clicking on this button. Instead, you send them to an ad, and they have to click a second link to go to where they should have been going in the first place. That’s not usability and certainly not “helpful” for the user. Table of contents Adding a table of contents to the top of blog posts is a popular practice. You can see great examples of this in action on sites here and here. But imagine including a nice table of contents, then closing it completely. That’s become a common recommendation from ad companies in 2023.
Do not do this. There is no reason to include a table of content nobody will see. And again, it’s certainly not “helpful” to do this. 3. Stop using interstitials and pop-ups incorrectly The page experience algorithm is something routinely coupled with the helpful content update. I’ve already noted the “avoid excessive ads that cover main content” notation above. But another one that is commonly seen (and ignored by site owners) is the use of violating interstitials on a website. Google can filter and/or penalize a site if it uses regular “violating interstitials” that “cover the majority of content on a page,” per the guidelines. I cannot tell you how many times per day I see a site running a “violating interstitial.
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