|
|
you'll share exclusive content about your product, such as user guides or tips and tricks. It's also important to ask for feedback so we can resolve any product-related issues our customers may have. Inbound Marketing Channels Inbound marketing strategies revolve around multiple channels that often overlap with each other. These channels are: Email marketing. Email marketing focuses on the second stage of the inbound funnel. You’ve attracted potential customers, so it’s time to share more targeted content. For example, you can send a welcome sequence to new prospects or share new blog content that will be useful to them. Social media marketing. Social networks are great for attracting and engaging potential customers because they allow two-way communication. How is inbound marketing different from outbound marketing?
Outbound strategies include delivering messages to Rich People Phone Number List customers. Think door-to-door salesman or cold caller. Another peculiarity is that many outbound strategies are designed to sell a product or service as quickly as possible—such as direct mail. Inbound marketing, on the other hand, lets the customer decide the business relationship. Companies often share content online that consumers find during active searches. For example, a customer looking for advice on improving
their home might find a helpful article from a local home improvement company. If they find the content useful, customers can share their email address with the company to receive additional home improvement information. Companies can then share targeted content with new prospects to drive them through the marketing funnel. But why should you care about inbound marketing? Inbound prospects have a conversion rate approximately 33% higher than their outbound counterparts. Inbound lead acquisition costs approximately 70% less than outbound leads. Small businesses that implement inbound marketing generate 126% more leads than those that don’t. As you can see, inbound marketing is a powerful business tool. There are several inbound frameworks you can follow, but one of the most popular is the “attract, engage, lure” approach. Here’s how this inbound
|
|
發表於 14:33:41