the platform is overlooking something very important: brand essence.

santo77885

Pretty much anything that isn’t a Reel won’t fit on the deck (literally). Also, this will definitely impact the user experience, just like the vertical home feeds they are also testing.This whole scenario reminds me of a great quote by Bonnie Gillespie: “When you try to be everything to everyone, you accomplish being nothing to anyone”. I believe with all these changes,


The question remains, is it worth it? We’ll see in the next few months.Meanwhile, marketers and brands need to be prepared to face the changes and adapt their formats if they want to remain Mobile Phone Number competitive. Video will account for 82% of all traffic by 2022, so if you haven’t invested in it, you better start now. Now that Instagram is changing its core to attract a younger audience, you need to be aware if your public will still be there.




If you’re starting to create more video content, remember to not compromise your brand just to fit in with certain formats. Now more than ever, it is important that you keep track of the changes in your audience and rethink your strategy for this platform. If your audience stops engaging with the platform after all the updates, there’s no point in reinforcing the strategy further.