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XFinding new clients is essential for any type of company. However, just as important is customer loyalty , those who already know us and we want them to feel united to our brand. And this brings undeniable advantages.
One of them has to do with the reduction of marketing budgets, since a customer who returns of his own free will does not need to be persuaded to buy our products or services. This return also weakens the competition, and this is another great advantage for leaders in any business sector. Thirdly, loyal customers tend to become brand ambassadors , which leads us back to savings in marketing actions without harming the income statement.
But how do you achieve customer loyalty ? The techniques that you can apply are very varied and these are our eight favorites, both for their simplicity of implementation and their effectiveness.
The 8 infallible strategies for customer loyalty
The ideal thing before deciding which customer loyalty strategy you will use in your company is to take a look at your competition and check if they are carrying out any of the ones we propose. Secondly, our advice is that you combine several; specifically, those that best suit your business and audience. An omnichannel strategy will always work better.
Loyalty programs and rewards
A classic among the classics that we find in any supermarket Mexico Mobile Number List chain and also in beauty businesses, in franchises like Starbucks and in more and more types of businesses. Traditional loyalty programs are based on the accumulation of points . The purchase of services or products carries a certain amount of points redeemable for gifts or benefits.
This technique can be renewed in different ways; for example, giving non-target gifts; that is, unexpected. Or associating the benefits with recommendations or online ratings. The fact is that this first customer loyalty technique has continued to work for decades and is not going to disappear in the short term.
Excellent customer service
The current market has taken a step forward in terms of the sale of products that also applies to the sale of services and that begins at the moment of attraction. Companies offer experiences . Alarm companies do not sell a protection system, but rather the experience of feeling safe.
This trend extends to after-sales and customer service. The experience your customers are looking for is global. Nowadays, establishing a lasting relationship with your client is one of the best ways to earn their loyalty. Excellent telephone service or an email marketing strategy that solves your problems will increase the chances of having a positive customer experience .
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發表於 13:28:53