Nonetheless, their objectives can be various
Competitor Overview Dashboard You can gain valuable insights into what your competitors are doing by monitoring their social media presence. A competitor overview dashboard will become your most valuable tool, as it shows you what is working for the other players in your league and you can actively compare your performance to theirs. Objective: Competitor analysis Metrics: Total mentions, social reach, social engagement, sentiment analysis, Share of Voice, mentions’ geographical distribution Useful to: Marketing team and Executive Board - Brand Awareness Dashboard A brand awareness dashboard is a must-have social media analytics dashboard to prove the impact of your campaigns and PR efforts across your company.
It can help you determine your audience growth, your reach increase, your reputation expansion, and all other key brand awareness metrics. Objective: Measuring brandSaudi Arabia Phone Number awareness Metrics: Total mentions, social reach, Share of Voice, mentions’ geographical distribution, audience growth Useful to: Marketing team, PR team, and Executive Board - Lead-Generation Dashboard On the other hand, when creating social media dashboards you shouldn’t skip the sales-supportive goals of marketing. After all, % of marketers agree that generating demand to acquire new customers is among the top priorities in BB marketing this year. That’s where a lead-generation dashboard comes in.
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You can build such a dashboard to quantify how your social media marketing strategy is feeding the sales funnel. Also, this dashboard will be a place for team collaboration between marketing and sales, to stay aligned and help each other. Objective: Lead Generation Metrics: Requests through social mentions, direct messages, link clicks Useful to: Marketing and Sales teams - Social Customer Care Dashboard Social media platforms are the place where you should offer the best customer support. So, a social customer care dashboard can help your marketing and customer success team stay aligned with requests, opportunities, praises, or complaints.
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