A website is launched, traffic drops, and panic ensues
Unfortunately, I hear stories like this every week. Many of these are from small business owners, for whom less traffic means fewer leads and sales, putting their business in crisis mode. However, it is important to understand that all is not lost and that there are reasons for the decline in traffic. In this article, I would like to clarify how to diagnose and improve the decline in traffic and rankings caused by website design. table of contents STEP1: Gather information STEP2: Check the status STEP 3: Understand losses rank landing page traffic STEP4: Common causes redirect page loss Content changes Protocol and domain issues Changes so far example technical issues optimization problem confusion STEP5: What if everything is fine? Google Analytics Algorithm changes seasonal factors Changes in search results screen manual action security, hacking make it as it should be STEP1: Gather information Although it is rare that all information is collected, the following information can be said to be information that should be obtained.Information obtained from Google Analytics Information obtained from Google Search Console Date the website was launched Website URL Previous or alternative URL Past rankings for keywords (if possible) STEP2: Check the status Next, analyze your Google Analytics and Google Search Console data to see India Phone Number if your traffic is decreasing. This will reveal how far apart (or close) the date of website renewal and the date when traffic began to decline. The decrease in traffic may be a slow and steady decrease, or it may be a sudden and large decrease. As an example, the image below shows a graph of a site whose traffic has decreased by 90%. After being contacted by the owner of this website, we began work on improvements. It's the worst case scenario I've ever experienced, but I'm using it as an example to show you that things can get this bad.
http://www.brazdata.com/wp-content/uploads/2024/03/India-Phone-Number-300x162.jpg
First, let's take a look at Google Analytics. Google Analytics: Acquisition > All Traffic > Channels In order to investigate the decline in traffic, it is necessary to examine multiple channels other than natural inflow. If organic traffic is decreasing, but traffic from other channels is not, there is a high possibility that website renewal is the cause. By looking at your keyword rankings in Google Search Console, you should be able to pinpoint the date when traffic started to decline.
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